Lead ads vs website traffic
Facebook lead forms are quick for customers and often cheaper per lead. Sending people to a landing page usually brings fewer but higher-quality leads. We test both and keep what works for your business.
★Leads, not likes
Facebook Ads for Service Businesses
Our Facebook ads management helps service businesses get a steady flow of leads from Facebook and Instagram. We handle strategy, ad creative, targeting, tracking and daily optimisation.
Pixel + CAPIAccurate conversion tracking from day one
WeeklyTesting, optimisation and reporting
Your accountYou own the ad account and data
Your Business
Sponsored
Sponsored
20% off this week
yourbusiness.comGet quote
3.2%CTR
$4.10Cost per lead
4.8×ROAS
?Short answers
Quick answers about Facebook Ads
How much should a small business spend on Facebook ads?
Many service businesses start with a modest daily budget and scale once we find what works. We’ll recommend a starting budget for your goals.
Is ad spend included in your fee?
No. You pay Meta directly from your own ad account, so you stay in control.
Why Facebook Ads matters for your business
Boosted posts rarely bring customers. Proper lead generation campaigns, tested audiences, strong creative and accurate tracking do.
You’ll know exactly what each lead costs, and we keep working to bring that cost down every week.
Campaign strategyPixel and Conversions API setupAd design and copywritingAudience researchRetargeting campaigns
At a glance
ServiceFacebook Ads
Best forReaching new customers
First resultsWithin 1 to 2 weeks
ReportingMonthly report
ContractNo lock-in
What our Facebook Ads services include
Everything you need, handled by specialists who do this every day.
Lead generation strategy
Cold, retargeting and offer campaigns working together.
Pixel and Conversions API
Accurate tracking with Meta Pixel and Conversions API.
Ad creative
Scroll-stopping images and videos designed in-house.
Audience testing
Interests, lookalikes and broad audiences tested side by side.
Retargeting
Bring back website visitors who didn’t enquire.
Lead forms
Instant forms connected to your email or CRM.
📘In-depth guide
Everything you need to know about Facebook Ads
Straight answers from the team that does this work every day.
Why tracking matters
Without the Meta Pixel and Conversions API, Facebook can’t learn who becomes a customer. Proper tracking helps the algorithm find more people like your best customers and lowers your cost per lead over time.
Creative is the biggest lever
The image or video decides whether people stop scrolling. We create and test several versions of each ad, using real job photos and clear offers wherever possible.
What’s included in our Facebook Ads service
- Campaign strategy
- Pixel and Conversions API setup
- Ad design and copywriting
- Audience research
- Retargeting campaigns
- A/B testing
- Daily monitoring
- Weekly report
↗What we aim for
Pixel + CAPI
Accurate conversion tracking from day one. Every project starts with clear goals, and every month you see progress against them.
Pixel + CAPIAccurate conversion tracking from day one
WeeklyTesting, optimisation and reporting
Your accountYou own the ad account and data
RanKlick vs a typical agency
What you get with our Facebook Ads service compared with the usual approach.
| RanKlick | Typical agency or DIY | |
|---|---|---|
| Tracking | ✓ Every lead tracked to its source | ✗ Clicks and likes only |
| Creative | ✓ Designed in-house for your brand | ✗ Generic templates |
| Accounts | ✓ Your ad accounts, your data | ✗ Agency-owned accounts |
| Optimisation | ✓ Weekly testing and reporting | ✗ Set and forget |
| Contract | ✓ Month to month | ✗ Long lock-in |
Our Facebook Ads process
A proven process, from first call to measurable results.
1
Research and tracking
We study your audience and competitors, and set up proper conversion tracking.
2
Campaign build
We structure campaigns, audiences and budgets for the fastest learning.
3
Creative and copy
We write and design ads that stop the scroll and speak to real pain points.
4
Launch and test
We test multiple ads and audiences side by side to find winners quickly.
5
Optimise and scale
We cut what doesn’t work, scale what does and report cost per lead weekly.
Not sure where to start?
Book a free 30-minute call and we’ll recommend the right next step.
Facebook Ads FAQs
Straight answers to what clients ask us most.
How much should a small business spend on Facebook ads?
Many service businesses start with a modest daily budget and scale once we find what works. We’ll recommend a starting budget for your goals.
Is ad spend included in your fee?
No. You pay Meta directly from your own ad account, so you stay in control.
How soon will Facebook ads bring leads?
Often within the first week, with cost per lead improving over the first month.
Ready to grow with Facebook Ads?
Tell us about your business and we’ll send a free audit and a clear plan, usually within 48 hours.
- Keyword and ranking check
- Speed and Core Web Vitals
- Google Business Profile review
- Top 5 quick wins to fix first